Saturday, June 25, 2011

Enyimba best Nigerian club brand – report

Former African champions, Enyimba, have topped a list of football club brands in the country, according to a research conducted by leading sports brands site,

The Aba Elephants raked in 72 points to beat 10 other Nigeria Premier League clubs.'s editor, Ojeikere Aikhoje, revealed that the research is the first analysis of Nigeria’s football club brands since the introduction of professional football in 1990.

“The research was conducted using the following: Corporate Social Responsibility, Kit Sponsorship deal, Functional and Interactive Website, Match Attendance/Size of the supporter base, Shirt Sponsorship deal, Brand Popularity/History, Brand Value/International Recognition, International Partnership, Club House and Titles Won,” Aikhoje said.

He added that other NPL clubs that made the elite list include Heartland, Enugu Rangers, Dolphins, 3SC, Sharks, Kano Pillars, Kwara United, Ocean Boys, Lobi Stars and Niger Tornadoes.

Enyimba remain Nigeria's most successful club, having won Africa’s premier club competition, the Caf Champions League twice, two Africa Super Cup titles, two domestic cups and six Nigeria Premier League titles.

Fifa’s website, has profiled 122 famous clubs across the world in its special presentation: ‘Classic Clubs’ from 2007 through 2011 and Enyimba remains the only Nigerian club recognised so far.

The award will be presented to Enyimba at a date to be announced.

Nigeria's Top Five Football Club Brands:
1. Enyimba International (Aba) 72 points
2. 3SC (Ibadan) 57 points
3. Kano Pillars (Kano) 49 points
4. Heartland (Owerri) 44 points
5. Dolphins (Port-Harcourt) 42 points

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