Wednesday, September 30, 2009

Glo League Still Far From Perfect - NPL

The Nigeria Premier League (NPL) has admitted that the Globacom Premier League is still struggling to adapt to the road map of becoming a true professional championship.
Executive Secretary of the Premier League board, Alhassan Yakmut, was realistic in admitting that the top-flight division in Nigeria is yet to attain professionalism in terms of running the clubs.
He told that though the performance of the clubs on the pitch meets one of the ingredients for ranking the league, the marketing angle has been lacking and it has affected the value of the Globacom Premier League.
“When you talk of ranking the league in all ramifications of the modern game as it is today, the Globacom Nigeria Premier League is average. We are still under a learning process and definitely we will get there. The performance of the league on the field of play has been underscored by our representatives in the two continental club competitions. Three of our clubs are in the semi-finals and that shows that we are strong on the field of play.
“But the big problem is the marketing aspect, which most of the clubs are still struggling to find their feet. It has really affected the value of our league and we have tried to make sure that we annually in our small little way hold seminars for the clubs on branding and marketing,” he posited.
Yakmut also gave a breakdown of how all the actors in the Globacom Premier League currently rank in the scheme of things.
The NPL scribe gave the order of ranking as players in pole position while the Premier League board and title sponsor, Globacom Nigeria Limited, both hold second position and referees and clubs are third and fourth respectively.
“Taking into consideration the way things are now, the players are the top performers in the chart of our ranking because of their performance on the field of play. The title sponsors and the Premier League board are joint-second for their various in terms of funding and administration. Then the officials, and by that I mean referees and match commissioners, come third and then the clubs are fourth. We do not leave out the spectators and the media because they also have roles to play in the structure of making the league the best in all ramifications,” he explained to

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